Baby Nimbus (Packaging & Print)

Babynimbus.com is a platform that promotes and supports doodlers; selling baby products that act as a canvas to showcase their work Koyoti was brought on board to develop an overall brand design and strategy to bring the concept to life. We did a deep dive into their goals, values, and mission statement and presented our observations and conclusions after conducting focus groups and a marketing analysis of the competitive landscape that they were going to operate in. From there, we developed a logo, website, collateral that reflected the spirit of the company: warmth, hope, whimsy. The colour palette was inspired by blue skies, white clouds, and the warmth of the summer sun. With this brand direction defined, a style guide and other marketing collateral were created. In continuing with the spirit of their core values, we decided on a minimalistic packaging design with space allowance so that they could better promote the doodlers. You can check out babynimbus.com here. Need a new logo, branding, or strategy? Contact us.